- Our guest is copyrighter writer and blogger Kristen Edens of KristenEdens.com
- Her blog features life after 50: career, family, personal finance and retirement.
- You can find Kristen on LinkedIn at Kristen Reed Edens.
- Her Twitter handle is @scribblerKris.
Our Topic is Second Act Entrepreneurship
- She was formerly an exercise physiologist before starting her second act.
- A second act is a post-primary job activity that boosts you and your income.
- Ageism motivates people to pursue second acts.
- Second acts relate to the FIRE movement in two ways: 1) provides identity and purpose; and 2) income.
- Kristen believes that anyone can become an entrepreneur. All that’s required is an idea, a willingness to explore it and taking that first step.
- For example, her brother converted his model train hobby into a repair business .
- Kristen is in the early stages of starting up a family heirloom quilting business.
- There are two hurdles people have to overcome to take their idea to reality: 1) mindset and 2) money.
- People procrastinate out of fear or a belief they need a lot of money. Limiting beliefs hold you back.
- An MVP mindset (Minimally Viable Product) is a way to overcome limiting beliefs.
- Kristin encourages entrepreneurs to ask “where are you going to find your audience” (not just “who’s your audience”)?
- To find your audience ask what led to your idea or who likes what you’re doing.
- Think about where you can find like-minded people.
- Kristin helps people learn how to use digital marketing channels. She strongly encourages having a website or Facebook group.
- Sometimes you have to overcome doubters to continue on your entrepreneurial journey. In fact Kristin’s mother was so doubtful of her second act that she offered to pay for counseling!
- Freedom of self-expression also motivates people to pursue a second act.
- Many entrepreneurs like to give back. They enjoy helping others by acting as informal business mentors.
Second Act Final Thoughts
- Kristin manages a Facebook called The Confident Copywriter. It’s a forum to ask questions and network.
- Universities and community colleges are good resources to learn how to become an entrepreneur.
- Kristin’s final thoughts are be open minded and don’t let negativity discourage you.
- Deriving satisfaction from a second act is a more realistic expectation than making a lot of money.
- Work on what’s going to make you happy.
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